Digital media have revolutionised the sports business industry: the days of linear television broadcasts are long gone, as social media and platforms such as smart TV and second screens now enable interaction with the viewers. Yet online networking presents the entire sports media industry with a whole new set of challenges – particularly in the fields of customer relationship management (CRM) and e-commerce. A great many aspects are still in their very early stages, and there is a lot of potential.Besides the new Bundesliga media rights period from the 2013/14 season, the 8th SPONSORs Sports Media Summit will focus on development of these new business fields and the associated opportunities for sport, media and industry.

The 5th SPONSORs Sports Media Summit will take place on 5 June 2013 in the Congress-Centrum Koelnmesse for the first time. The move to the sports and trade fair city of Cologne also promises invaluable synergies: the ANGA COM media trade fair will take place in parallel just close by. 

The programme is now online available. more...