11.15 Presentation
A digital revolution: The media strategy of London 2012 and the Paralympic Movement
Craig Spence | Communications and Media Director International Paralympic Committee (IPC)

11.35 Presentation
Braced for scandal: Measures for the gentle breeze or storm in the social web 
Mark Mätschke | Press Spokesman, Currenta

11.55 Case 
The social media ‘Champions League’
Lorenz Beringer | Team manager Social Media, CRM and FCB KidsClub FC Bayern Munich
Further media representatives at top international clubs

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