14.00 Presenation
Online marketing: what the sports business industry can learn from Germany’s most successful online company
Luis Hanemann | CMO, Rocket Internet

14.20 Presenation
The internet, a booming industry:
Strategies, models and trends in the new billion euros market
Philipp Westermeyer | CEO, Metrigo

14.40 Case 
Hertha Miles and more: The capital city’s club and its CRM concept
Ingo Schiller | Managing Director, Hertha BSC

15.00 Case
From merchandising to ticketing: Digital relationship management at Bayer 04
Philipp Deipenbrock | Head of Ticketing/BayArena-Card, Bayer 04 Leverkusen
Andreas Hinder | Head of IT, Bayer 04 Leverkusen

15.20 Case 
The gateway to the clients: How the DFB uses its new CRM system
Stefan Ludwig | Managing Director, DFB-Wirtschaftsdienste

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