9.10: Welcome address by the organiser

9.20 Uhr: Presentation
The new wonderful complex world of media: The digital transformation in sport

Bernhard Burgener | CEO, Constantin Medien

9.50 Uhr: 1:1 chat
On the road to a new sports channel? ProSiebenSat.1 readies itself  

Zeljko Karajica | Managing Director, ProSiebenSat.1 TV Deutschland

10.10 Uhr: Conferring of the “Sports Media Innovation Award“
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16.00: 1:1 chat
From professional footballer to blogger: Hans Sarpei’s second career  

Hans Sarpei | Blogger and former professional football player

16.20: Presentation
A basis for global growth: The Bundesliga’s new digital media strategy 

Dr. Jan Lehmann | Director of Strategic Marketing and Product Management, German Football League (DFL)

16.50: Discussion
628 million euros for the Bundesliga: But was it worth it? 
 

Volker Winter | Senior Vice President Sports Rights, Sky Germany
Donata Hopfen | Managing Director, Bild digital
Steffen Simon | Head of the “Sportschau”, ARD

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