Today, clubs already use numerous channels in the context of social media activties. Often it already comes down to a benchmarking of followers, fans, likes or others, that then are used as qualitative measures for these activities. This, however, is only one part of using the own fan base and is primarily serving the „Collecting“ of interested people and fans. Hereby, the club is mostly providing informations via these channels and is therefore serving the public and broad interest far of from its own club website. Of course, the clubs are tremendously benefitting from the virals e.g. facebook friends.
So far, so good. The clubs have not realized yet, that though the people that are gathering there have a basic-? even sometimes only temporary -? interest in the club (e.g. just for one match) , the club cannot really serve the people with all their wants, demands and need for communication.
Fans and fanclubs do not have the chance to particpate in activities close to the club or to feel as a part of the club, the team. This, however, is something the fans and fanclubs would like to experience. Therefore the club cannot give the fans a „home“ and not offer them a platform to be close to the club.
Here, the social media platforms of apareo are applying. Because only if the clubs have the opportunity to build an innovative, interactive communication platform, fans and interested people will like to approach the club „even“ closer. Then the club will achieve a much bigger fan relationship, can respond to the different needs and demands of their fans in a much more detailled, almost individual way and provide the adequate services and products or create them first.
Both social media platforms “netzwerk.bayer04.de“ and “myfcb.de“ show how modern fan communication can be implemented, in fact must be implemented today.
But to be able to really manage fans and fanclubs well and on an individual basis by the club the next step is the use of that knowledge.
The connected apareo Data Warehouse enables this in a consistent way. Also the Data Warehouse makes communication strategies possible that are -? as apareo is suggesting it – implemented in terms of personal fan relationship management. Therefore, the club has a valuable and particularly sustainable opportunity to transform the knowledge about their fans into interaction. An adequate distribution to existent social networks (viral effects) via interfaces is therefore not only increasing the coverage of club informations but also enables a certain way of brand building. Moreover, these interactions will result in potential transactions on the club websites and thus increase profit.
Knowledge about the fans, their needs and demands can also support and improve the area of sponsoring.
apareo therefore is not only offering systems, but integrative and particularly intelligent concepts, that help clubs to increase existent profits and to create new ones, especially in the field of digital media.
Contestants are responsible for the content of this site.