The goal was to make the live experience of football broadcasts on Facebook tangible. Now it has come to life with a completely new business concept which is offered since March 2012 by German Pay TV-channel sportdigital to its fan community. The “football around the world” programme of sportdigital can now also be watched via a video player connection on the sportdigital Facebook fan page allowing users of the social media platform a fast and direct access to upcoming live games, magazine shows and archives.
With the integrated video player on the sportdigital Facebook fan page the sports channel offers its social media community a completely new service. Fans can watch live streams from the international football leagues on sportdigital (for 1,99 € per game) within the category “LIVE” via an embedded PayPlayer. Moreover there are magazines such as highlight formats about the Italian Serie A, the Eredivisie in the Netherlands or the “Goal Show” available (for 0,99 € each).
In addition the application allows access to sportdigital’s Video-On-Demand (VOD) archive of past football broadcasts and magazine programmes. The settlement of the live content for the audience is very simple: Fans within the Facebook community can buy their programme with the mobile payment solution “connept lite” by ping24/7 GmbH, which developed the player for sportdigital. Viewers just name their mobile phone number without any account or Login, payment is done via the billing of the mobile operator then.
The live player integration on Facebook is an attractive opportunity for sportdigital to expand the viewers range and to gather new fans and subscribers. The sportdigital fan community has an even more direct and faster access to the programme. Furthermore viewers have the opportunity to test live games without registration. With this feature sportdigital presents an additional innovative channel besides the digital Pay TV platforms via cable, satellite, IPTV and WebTV.
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The nominees in an overview:
01. Apareo02. Borussia Dortmund
03. Havas Sports & Entertainment
04. Deltatre
05. Sportdigital
